The American marijuana businesses could pump up to $130 billion annually into the U.S. economy by 2024, a staggering figure that highlights the true reach of the nation’s cannabis industry. Estimates published in the newly released Marijuana Business Factbook show the total economic impact of legal cannabis sales increasing from $38 billion to $46 billion in 2019 and $106 billion to $130 billion by 2024—a 181% increase. By comparison, the $130 billion figure is similar to the 2019 gross domestic product of Nebraska, which stands at $129 billion, according to the U.S. Bureau of Economic Analysis.

Join us on “four-twenty” or National Weed Day and to get a peek behind the scenes of the highly-sophisticated cannabis businesses with Alex Rowland, a successful cannabis entrepreneur. Alex is co-founder and CEO of NewTropic, a leading cannabis manufacturer that provides professional-grade supply chain solutions to California brands. He also serves as the co-founder of Ensemble Brands, an accelerator for cannabinoid-infused product companies, and as co-founder of ANP Holdings, a financial services company focused on the cannabis and hemp markets.